About this webinar

Ever noticed the mis- and non-representation of older people in advertising? The way people are shown in advertising has a powerful effect on how society sees and behaves towards them. Progress has been made in how women, LGBTQI+ communities and those living with disabilities are now represented on screens and billboards. Still much to do, but we are seeing some change.

Little, however, has changed in how older people appear and, crucially, don’t appear in mainstream advertising. Lazy stereotypes of forgetful, grumpy, doddery old folks holding up traffic and being baffled by technology are everyday ad fodder. When they’re not being stereotyped or the butt of jokes, older people are often totally excluded from campaigns - even from places they naturally inhabit such as shops, parks and pubs. By doing so, not only are brands irritating and alienating millions of potential customers, they are unwittingly contributing to millions of older people feeling excluded, unwanted, invisible and seeing their lives being of lesser value.

Hear from leading experts about the prevalence and impact of ageism in advertising.

Learn how we can all play our part to end ageism in advertising.

Featuring:
Robert Tickner AO
Jane Caro AM
Robert Fitzgerald AM
Ashton Applewhite